|Yliana Yepez, one of the two original founders, remains BLUES by kyky’s CEO & Creative Director, and the force behind the growing worldwide success of the brand. Born in Paris, Yliana traveled the world with her family and was exposed to many cultures at a young age. Yliana became infatuated with the different fashions she saw and although her parents wanted her to take a more traditional career path, Yliana knew that she would one day end up pursuing a career in fashion.
At age 14, Yliana began modeling and enjoyed a very successful career in Venezuela where she appeared in runway shows, on TV commercials and magazine covers. Yet her fascination with fashion did not stop there. Yliana started to create her own party clothes, after finding it near-impossible to find clothes that were affordable but still cool and fashionable. By age 23, Yliana partnered with a college friend and launched her own collection of accessories. They introduced two beautiful belt designs that generated immediate buzz among their circle of friends. Inspired by these original designs, they decided to create a full handbag collection and BLUES by kyky was born.
With Yliana’s unique combination of business savvy and creativity, BLUES by kyky prospered. By 1998, BLUES by kyky opened their first store in a prestigious shopping center in Gran Caracas, Venezuela, and soon became the top accessories brand in the country. Twenty years later, BLUES by kyky has opened multiple stores in Venezuela and the collection is carried throughout South America, Europe and the Middle East. To this day, Yliana is still driven by her desire to create handbags that are unique and trendy while still being timeless and functional. Her own cosmopolitan lifestyle is still the inspiration for her designs; each bag is a reflection of who she is - elegant, feminine, and fun.